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SPECIALTY FLASHLIGHT STORE / WORDMARK
The wordmark was created to show a beam of light, because no matter what type of innovative flashlight you buy, it will always light things up. The thick sans serif typeface gives an innovative feel because of the condensed letterforms.
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SPECIALTY FLASHLIGHT STORE / STATIONERY
The wordmark is applied to the pieces in a way that resembles light from a flashlight. Type goes over the wordmark for a transparent look.
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SPECIALTY FLASHLIGHT STORE / ADVERTISEMENTS
These newspaper advertisements feature one product from one of the three main sections: Hobby, Utility, and Security.
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SPECIALTY FLASHLIGHT STORE / PACKAGING
A customer peels a tag off the wall next to the flashlight they want to purchase,and brings it to an employee who swipes their card. The packaging matches the section of the store the customer bought the flashlight from.
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SPECIALTY FLASHLIGHT STORE / WEBSITE INTERFACE
If the user skips the intoductory quiz, they are brought to a featured flashlight section. From here they can go back and take the quiz, or go to one of the three main sections of the store.